Category Archives: Chamber Blog

Learn, network, and gain business tools at the chamber orientation

The Muskegon Lakeshore Chamber of Commerce will be holding a free chamber orientation on Wednesday, Sept. 11 from 4:30 p.m. to 6 p.m. Business organizations such as nonprofits, entrepreneurs, business startups, and current chamber members interested in learning more about the Muskegon Lakeshore Chamber of Commerce are encouraged to attend.

 

Come join the chamber for 90 action-packed minutes that will cover what the role of the chamber of commerce is in Muskegon County as well as: chamber events, marketing, communications, cost-savings programs, and membership benefits.

 

Attendees will meet with chamber staff members who will be able to connect them to business resources and discuss ways to help grow their business by maximizing a chamber membership.

 

The chamber orientation is also a great way to connect and expand your network with new businesses, and other chamber members while learning about the latest business happenings along the Lakeshore.

 

The Muskegon Lakeshore Chamber of Commerce is located at 380 W. Western Ave., Suite 202, Muskegon, MI 49440.

 

To RSVP or for more information please visit www.Muskegon.org/chamber-events/

Law of reciprocity: how understanding it can help you get more sales

How the Law of Reciprocity Brings More Sales

 

Quid pro quo. You scratch my back, I’ll scratch yours. Do unto others as you would like done unto you. These are all ways to say that if you help others, you’ll receive the same treatment from them.

 

This isn’t just fancy manipulation to get your way. There’s psychological science/research behind it. It’s called the Law of Reciprocity and understanding it can help improve your business and sales.

 

In this article, you’ll learn what it is and how to best practice it. Once you do, you’ll see a lot of what you’re giving to other businesses comes back to you.

 

What is the Law of Reciprocity?

 

The Law of Reciprocity simply explained is that when someone does something for you, you feel obligated to reciprocate or do something in return for them.

 

You’ve likely experienced this in your personal life. For instance, when you pick up the tab at lunch for you and your friend, if they are a good person, chances are they’ll pick up the tab the next time you go out. Most people will feel obligated and at least offer to do so.

 

But the Law of Reciprocity extends past just personal relationships where people know each other well. It also extends to donations, business, and sales situations.

 

Law of reciprocity in action: helping someone out and they will help you.

The Law of Reciprocity in Practice

 

Do you remember the Hare Krishnas? The religious group spread their message at airports and public gatherings. Like most religious organizations, they had papers that they handed out.

 

They found very few people took the papers, donated money, or listened to their message.

 

Until…

 

They began giving gifts. A flower, a book, a prayer card…and suddenly the same people who walked by them without giving them any attention were now stopping and giving money.

 

But this isn’t an anomaly.

 

Robert Cialdini, the “Godfather of Influence.” found that when mints were given with the restaurant bill that tips went up an average of 3.1%.

 

The Law of Reciprocity also works among complete strangers. Philip Kunz, a former sociologist at Brigham Young University performed a study in 1974 where he sent Christmas cards to 600 strangers.

 

He received more than 200 replies, some of them as long as 4-pages. And the reciprocity continued once the pattern was initiated. Kunz received some of these yearly Christmas card responses for up to 15 years.

 

People feel obligated to reciprocate even when they don’t know the person initiating.

 

So how can you put the law of reciprocity to work for you?

 

Using the Law of Reciprocity to Increase Business

 

If you want more interest in your business, you can use the Law of Reciprocity to make it happen. But you must act first (initially). Here are a few ways you can do that:

 

law of reciprocity - giving a gift of a brown paper package tied in string
  1. Post about your experience with another business on social media. Tag them and tell your audience how much you enjoyed their service or product.
  2. Offer coffee or other free food or drink when potential customers enter your business.
  3. Give out swag to incentivize purchases.
  4. Make samples available. People often feel obligated to buy after receiving a sample.
  5. Demonstrate how well your product works on your potential buyers. Ever walk by a mall kiosk and someone tries to invite you over to sample their moisturizer? They do this because chances are if you experience the product and like it, you’ll buy at least a small size of the product.
  6. Give free food to people who could potentially order from you or partner with you, especially other businesses. Ask a doctor’s office staff how often they get lunch catered by pharmaceutical sales reps. Pharmaceutical salespeople do it because there’s ROI in bringing in lunch.
  7. Introduce someone as an expert in their industry and build them up as such. They’ll likely return the favor.
  8. Give them attention and make them feel interesting. Ask questions and ask their opinion. They’ll do the same of you in the future.
  9. Give them the benefit of the doubt and the favor will be returned to you.
  10. Allow for a liberal exchange policy. They will value your product knowing you value them as customers.
  11. Act extremely appreciative of their purchases. Not only does it make people feel good when you appreciate them but they’re likely to buy more because you show such appreciation for it. Think about your own life. Who do you want to help? Someone who doesn’t seem to care when you go out of your way for them or someone who consistently thanks you for your efforts? The latter, of course.
  12. Use positive language and a soft, slow, even tone during customer complaints. They’ll likely calm their tone to match yours. It’s difficult to yell at someone who’s speaking kindly to you with lots of respect.
  13. Give them a name. Poor behavior often happens because people compartmentalize and don’t think about those around them. For instance, I used to work in the governor’s office fielding calls from constituents. I always knew I was in for a bad call when it began with “You people.” Because while that sounds like the caller saw me as a person, they didn’t. They had lumped me into the position of government hack, separate from their own human existence. And I knew I had to reestablish my humanity in their eyes before they would treat me that way. I had to build empathy. The same is true in waiting tables at a buffet. It’s easy for diners to forget the tip at a buffet if they see the person waiting on them as a faceless table busser. But if the waiter provides their name on an elegant card, diners soon realize that if they don’t tip or tip poorly, they’re doing it to that specific person. Always make sure your customers know they are dealing with a person with feelings and a name. Ensuring they know this will smooth over any difficulties in the situation.
  14. Offer free classes on how to use your product. They may buy an upgrade if they know you’re always there to support it and help them.
  15. Provide advice even if it doesn’t always benefit you. If you’re honest about a competing solution being a better one for them, they may not buy from you at that point. But they’ll remember your honesty and look to buy from you (or recommend you in the future) because they trust you and know you were straight with them even though it cost you the sale.
  16. Offer something for free if they buy today. Buying is often an emotional action. Usually, the Law of Reciprocity requires you to do something for them first before they’ll do something for you. But sometimes the offer to do something is enough to incentivize the sale. For instance, if you offer someone something extra when they buy from you they might do it. Car dealerships use free car washes, oil changes, TVs or vacations to get people to buy a car. We’ll give you this, if you buy from us and not the competition
  17. Offer free maintenance or checks of your product. If you sell a product that requires maintenance, think about offering free check-ups. This gives your customer peace of mind but also allows you to propose upsells and additional services. Keep in mind, you never want to offer things that don’t help your customer. If you make suggestions for maintenance or fixes they don’t need, they will feel taken advantage of.
  18. Host a free night of fun at your business as a thank you for your loyal customers. They will feel obligated to buy something as long as you don’t present the free night of fun as an infomercial for your product. Don’t be salesy.
  19. Throw a wine tasting or open house. Again, people will enjoy the wine and buy from you.
  20. Offer limited free advice. Give customers (limited) free advice or free use of your services. Make it clear what they get for free and what parts are a paid service. You might be surprised how people will use the free service and later upgrade because of reciprocity.

How to Use the Law of Reciprocity in Advanced Situations

 

There are two kinds of uses for the Law of Reciprocity.

 

There are the immediate benefits like a larger tip when mints are provided and there’s the kind that builds credit as a “savings account” that you can later draw on.

 

Law of reciprocity and social capital as demonstrated by a little piggy bank.

 

The tips listed above mainly produce instantaneous action by the customer or potential customer. But some actions produce long-term effects. When you build up credit with your audience by helping them know, like, and trust you, you can use the Law of Reciprocity on another level: a delayed one. This is also known as “social capital.”

 

  • Be a resource and give away all of your knowledge for free. Eventually, you’ll build up enough credit with your audience that they will do things that you ask.
  • Always ask for a favor. You’ll be surprised how often people will do something just because you ask for it. Most people are not conditioned to say no. Some may say, “well, that depends” and then when you reveal how basic the favor is, they’ll happily acquiesce.
  • Ask to pay what it’s worth. When you provide someone with a good or service and then ask them to pay what they think it is worth, very few people will choose zero. The Law of Reciprocity means that if they find even remote value from your good or service, they’ll pay something.

If you want to build your business and improve sales, one of the easiest ways is to become adept at the Law of Reciprocity. By giving away things, knowledge, expertise, advice, or anything else, people will often provide you with their attention and money.

 

Who couldn’t use more of that?

 

By: Christina R. Green

A message from your chamber president, Cindy Larsen

Hang on to your hat!

The world is intense. The times are challenging. How do we stay balanced and focused on business success?

 

Your chamber mission statement includes the words “Inclusive Business Advocacy”. That means we recognize that businesses are diverse in their ownership, employee demographics, industry and size. We stand ready to support you. We work to build consensus and speak out on your behalf.

 

Most members know business is business. Good leaders are inclusive. Good leaders are committed to providing a safe place for ALL employees and are welcoming to ALL customers and suppliers.

 

Do we get it right all the time, every time? No, but the entrepreneurial spirit in you keeps trying! This is the time to reach out and take advantage of community resources. From United Way of the Lakeshore and HealthWest to the Employers Association of West Michigan, there are local services here to assist your organization.

 

This month, your chamber joined the Employers Association and Muskegon Area First to survey businesses on best practice employee programs. If you missed it, you can still participate by clicking here.

 

We hope the results of the survey will help us to expand or add new services. Individual answers are always kept confidential.

 

Take a deep breath and hang on to your hat. The crazy ride of life is not over. Remember to reach out for business resources and we will do our best to make connections on your behalf.

 

Respectfully,

Cindy Larsen
President of the Muskegon Lakeshore Chamber of Commerce

How the Chamber Can Help Members with “Know, Like, and Trust”

Land More Business with a Chamber Membership

 

You’ve probably heard about people wanting to know, like, and trust those they do business with. And maybe you heard how social media is a great way to make that happen. After all, posting to social media brings out your business’ personality.

 

But some businesses have difficulty being themselves or simply don’t have the time to dedicate to social media consistently.

 

Luckily, social media isn’t the only way to put a more personable face on your business.

 

Another way to do that is through chamber membership. Here’s how the chamber helps members like your business become more known, liked, and trusted.

 

Getting Your Name Out There: How the Chamber Helps People Get to Know You

If you want people to do business with you, they must think about you. No matter what you sell or what service you provide, you won’t do any business if people don’t think about you when they’re in the market to buy what you offer.

 

Sure, there are moments of emotional purchasing fueled by driving or walking by (how many of us actually leave our house for Cinnabon? Nope, most of us catch a hint of those delicious flavors and buy on impulse), but even in those circumstances of emotional purchases, the buyer needs to know what that business is selling in order to make an impulse buy.

 

Chamber membership helps businesses become more recognizable in a variety of ways. These include:

 

Referrals – As the voice of business, visitors and people who are new to the area, often call on the chamber for suggestions. Best of all, these suggestions are considered extremely valuable because they’re not swayed by the business’ marketing.

Networking Events – The easiest way to get to know more people is by meeting them in person. Most chambers offer a number of networking opportunities. Some even help you become a better networker.

Introductions – Your chamber wants to introduce you to the kind of people who will be helpful to your business. Tell them who you want to meet and they’ll help arrange it.

Hosting – Your chamber also has a number of events that could be hosted or sponsored by your business. This is the perfect way to help people get to know you better by visiting your store or business or sampling what you have to offer.

 

Increasing Trust

Sometimes the community knows what you do but doesn’t know enough about you to trust you. In these cases, a chamber membership is invaluable. According to the Schapiro Study, “Chamber membership has consistent and powerful benefits for small business members—if consumers are aware that the small business is involved with its local chamber.”

 

In that study, they found that if respondents knew a small business was a member of its local chamber, the business saw a 49% increase in its consumer favorability rating (like), a 73% increase in consumer awareness (know), a 68% increase in its local reputation (trust), and an 80% increase in the likelihood that consumers will patronize the business in the future.

 

Chamber membership goes a long way to helping businesses develop a trustworthy reputation. Many people see chambers as business entities or similar to the Better Business Bureau. While neither is true, these individuals apply the same feelings of community membership and upstanding reputations to the chamber members as they would a good rating from the Better Business Bureau.

 

The chamber can also help people trust you when you choose to associate or sponsor a well-loved community/chamber event. For instance, let’s assume the July 4th Parade has a large following, and your business is a chamber partner or naming sponsor for that event, the reputation of the event spreads to your business as if you were hosting it yourself. It improves the trust people have for you.

 

We’ve covered how chamber membership improves your business reputation but being a chamber member can also help you market the most trustworthy parts of your business.

 

Here’s how the chamber can help you amplify your message.

 

Become More Likable Through Chamber Membership

Likability is probably one of the easiest parts of the “know, like, and trust” formula for more sales but it is also the one most businesses feel awkward about. They often go about it through social media and their attempts to become more friendly come off as just being salesy.

 

 

When that happens, it’s often because they haven’t attributed the same skills needed for an in-person conversation to social media. Just like in a face-to-face conversation, on social media you don’t want to:

  • be boring
  • talk only about yourself
  • blast your message
  • ignore others, especially if they’re asking a question you can help with
  • say the same thing over and over again
  • be fake
  • be one way with one person and something different with someone else

The ease of becoming likable (or someone seeing you as likable, because of course you already are, right?) in person is that you can read your audience’s nonverbal queues. If you see them disengaging or uninterested, you can change the conversation back to something they’re interested in. You can tell if they’re enjoying themselves and adjust accordingly.

 

Getting more involved in the social opportunities at the chamber can give you a lot of time to build on the likability factor. People must first know who you are to later be able to like you. Multiple chances to meet in events through the chamber can make networking easier and less awkward because you’re not playing to an unknown crowd. You learn a little bit more about them–and they about you–each time you meet.

 

Other ways the chamber helps members to improve the likability factor include:

  • presenting and sharing your knowledge with the group. Chambers often host “lunch and learns” and other learning opportunities. They generally allow members in certain areas to speak to the membership to pass on their knowledge or innovative ideas. If you have skills or information to share, this is an excellent way to connect with others. They can’t help but like you when you are answering their questions and providing them with a solution to their problems.
  • mentoring. If you have some time and interest in the future of your community, becoming a mentor might help you connect to a new generation of community leaders. There are also reverse mentorship programs and being a mentee that could help contribute to building your likeability.
  • asking questions. When you run into fellow chamber members for the second and third times, ask questions about things they mentioned before. People will feel good about you following up and taking an interest.
  • looking to solve problems and make connections. As you meet and get to know people through the chamber, with each interaction look to how you might help them with something or connect them with someone you know. People tend to like and admire helpers. Look at every interaction as a way to help.

If you want more business and are struggling with just how to do that, the issue may be that people either don’t know you, trust you, or know you well enough to like you.

 

 

Maybe you’ve been working on those things and trying to humanize your brand on social media. While that’s a great idea, connecting online can be difficult for some people. If you’re one of those people, or if you’ve tried connecting online and it’s not giving you the traction you’d like, consider how a chamber membership may help you become better known and trusted–and thus liked–in the community.

 

As another bonus, the chamber may be able to show you how to connect online as well. While social media may not currently be working for you, that doesn’t mean it won’t. The chamber can help in many ways.

 

You can talk to Dawn or Sue from our Membership Team to understand just how they can play a role in helping you get more business. The options might surprise you.

Muskegon’s Future 15 young professionals announced!

Fifteen of the Muskegon Lakeshore’s up and coming young professionals are being recognized by the business community. These individuals contribute to the growth and success of their company/organization and are making a positive impact along the Muskegon Lakeshore.

 

“In these changing times it is very important that we usher in new leadership for this community. This award is an effort to encourage worthy individuals to step forward to engage in leadership activities going forward,” said Cindy Larsen, Muskegon Lakeshore Chamber of Commerce president. “In addition to being recognized, all of our Future 15 recipients will receive a $100 gift certificate towards the Muskegon in Focus Leadership program.”

 

A selection committee, consisting of young professionals that were among the 2018 Future 15 award recipients, gathered to determine who this year’s Future 15 would be. After careful review of the nominations, this year’s Future 15 emerging young leaders are the following:

  • Amanda Barnhill, Arconic
  • Bobby Fisher, Shelby State Bank
  • Brennen Gorman, Brower Vander Veen, PLC
  • Brian Olian, Reeths-Puffer Schools
  • Erica Sandford, WUVS 103.7 The Beat
  • Holly Schroeder, Manpower
  • Jacqui Robinson, Muskegon Catholic Central Schools
  • Jamie Sutton, Lamar Advertising
  • Jenni Griswold, Dockside Salon and Day Spa
  • Kiara Scott, Community enCompass
  • LaShaun Turner, City of Muskegon
  • Mikaela Taylor, Boys and Girls Club of the Muskegon Lakeshore
  • Natasha Heykoop, Lighthouse for Veterans
  • Tacitus Bailey-Yabani, Abeshi Ghanaian Cuisine LLC and Abeshi LLC
  • Marc VanderStelt, Norton Shores Police Department

The 15 finalists will be recognized at a Muskegon Lakeshore Chamber of Commerce member event on Thursday, August 1, 2019 from 5 p.m. – 7 p.m. at The Deck on Pere Marquette Beach. Additional information for the Future 15 awards is available online at www.www.muskegon.org or by contacting the Muskegon Lakeshore Chamber of Commerce at 231-722-3751 or mlcc@www.muskegon.org.

Interns from across the country attend event along the lakeshore

Nearly 100 Interns from across the United States gathered on board the USS LST 393, a World War II tank landing ship, for the Interns on Deck event. While on the ship, community leaders welcomed the interns to the Muskegon Area, highlighting the advantages of living and working in the Lakeshore area. Speakers included Tom Schultz, board chair Muskegon Lakeshore Chamber of Commerce, Amy Heisser, director of Human Resources for Arconic, and Dr. Dale Nesbary, president of Muskegon Community College.

 

The interns were then given a guided tour of the Muskegon Lakeshore aboard the Aqustar cruise ship. With a unique perspective of being on the lake, the interns were able to see and learn about all the great things Muskegon has to offer. Dave Alexander, executive director of Downtown Muskegon Now, hosted the guided tour pointing out landmarks to visit and things to do while interning in the Muskegon area.

 

“The Muskegon Lakeshore has excellent career opportunities and unique outdoor assets. Together, these make a winning combination for attracting talent to the region,” said Cindy Larsen, president of the Muskegon Lakeshore Chamber of Commerce. “Having a great job just minutes from boating, fishing, hiking and bike trails provides the highest quality of life possible for those interested in outdoor recreation.”

 

Workforce development and retention is just one of many key factors to building a strong business community. Hiring and utilizing interns can be a cost-effective way for companies to build lasting relationships that can pave the way for future permanent employment. By showing the interns why Muskegon is a great place to work, live and play, Interns on Deck hopes to bridge employment opportunities between community businesses and the interns.

International muralist comes to Muskegon

The Lakeshore Art Festival, in conjunction with the JCI Greater Muskegon, is bringing a one-of-a-kind masterpiece to Downtown Muskegon. Internationally known street artist, Kelsey Montague, will be installing one of her famous winged murals to usher in the festival taking place this July.

 

The mural will be permanently displayed on the east side of the Frauenthal Center building, continuing the revitalization of Downtown Muskegon. The transformation of the Muskegon Lakeshore community served as inspiration for this project. Not only will the mural be a spectacular work of art, but the butterfly wings also represent the change that has inspired growth throughout the county. The visual elements inside the butterfly wings, a Blue Heron, Black-eyed Susan, water, lighthouse, and music notes bring attention to aspects of the Muskegon Lakeshore that are beautiful, timeless, and celebrate our natural environment.

 

The mural will be available for public viewing on June 14, as a prologue to the annual Lakeshore Art Festival that will take place July 5 and 6.

 

Montague brands each mural with the hashtag #WhatLiftsYou, encouraging viewers to step into the art and share it on social media. In doing this, Montague hopes that the human experience can have a hand in creating the art itself. There are 77 of these works on display around the world, including one piece commissioned by Taylor Swift and two pieces located in Michigan (Ann Arbor and Detroit).

 

“We’ve been so impressed with her work and how intentional and interactive it is. Her pieces are inspirational, inclusive and uplifting. It’s a great message and a perfect fit for the Lakeshore Art Festival and for the Muskegon Lakeshore area,” said Carla Flanders, Lakeshore Art Festival Director. “We are thrilled that Kelsey’s work is going to be a part of our community and that her mural will find a permanent home among one of our most historically iconic venues. The Frauenthal Center stands as a symbol of a community that is deeply dedicated to the arts.”

 

“This project is a fantastic collaboration by community-focused organizations to enhance Muskegon,” said Brennen Gorman, JCI Greater Muskegon’s President. “Through the efforts of chapter members like Danielle Conley, who also serves on the art festival committee, we are able to bring organizations together to create something wonderful in our community.”

 

“We are inspired by this uplifting project and the community collaboration behind it,” said Eric Messing, Frauenthal Center Executive Director. “This piece highlights and celebrates the vibrant transformation happening in our area, and the Frauenthal Center is thrilled to serve as home to a work of art that will spark conversation for our community and visitors alike.”

 

A special thank you to the following for making this installation possible: Lakeshore Art Festival, JCI Greater Muskegon, Muskegon Lakeshore Chamber of Commerce, Community Foundation for Muskegon County, City of Muskegon, Muskegon Downtown Development Authority, Mart Dock, Mike & Kay Olthoff, Parmenter Law, Arconic, Muskegon Lodge No. 140 Free & Accepted Masons, and the Marty & Heidi Sytsema Family Fund. Preparation for the project was provided by: Port City Construction, Redi Rental, Weber Lumber Company, Glen Selle, and Eric Higginson.

Muskegon Lakeshore launches new talent recruitment strategy

The Muskegon Lakeshore Chamber of Commerce is taking a new approach in attracting people to the Muskegon Lakeshore Area. The Muskegon Lakeshore Chamber of Commerce has partnered with livability.com to provide a platform for nationwide talent recruitment. This program includes promotion of the community through a high-quality magazine, a digital magazine and an online presence.

 

Twenty-eight local organizations helped sponsor this project including local governments, employers and realtors. Anyone who wants to market and promote the local community to newcomers, visitors and relocating businesses can access this publication at livability.com/muskegon-lakeshore.

 

“Having a national presence online is a critical component for talent attraction these days,” said Cindy Larsen, President of the Muskegon Lakeshore Chamber.  “We were thrilled to see this many players come together to promote our community.”

 

The easy to share and up to date content helps promote attractions, restaurants, and amenities in the area to encourage investments, talent recruitment, and relocation to the lakeshore communities.

 

Recruiting and retaining new talent to the Muskegon Lakeshore Area is a priority for the Muskegon Lakeshore Chamber of Commerce. The magazine is free to chamber members and is available at the Muskegon Lakeshore Chamber of Commerce Welcome Center and throughout Muskegon County at restaurants, hotels, shops and other locations.

Seeking Nominations For This Year’s ATHENA On The Lakeshore

Being your authentic self with celebration and joy is the primary characteristic of an ATHENA recipient. The prestigious ATHENA on the Lakeshore awards are presented annually by the Lakeshore Chambers, and celebrate both women and men for their professional excellence, community service and mentoring. Nominations are now being accepted for individuals living and/or working in Muskegon or North Ottawa counties.

 

 

 

An ATHENA Award nominee:

  • Is an established leader and mentor who assists women in reaching their full potential.
  • Demonstrates excellence, creativity, and initiative in their business or profession.
  • Devotes time and energy to improve the quality of life for others in the community.
  • Exhibits the spirit of regional collaboration.

 

An ATHENA Young Professional nominee:

  • Is an emerging leader who demonstrates excellence, creativity and initiative in their business or profession.
  • Serves as a role model for young women personally and professionally.
  • Is 40 years old or younger, and has a minimum of five (5) years professional experience.
  • Provides valuable service to improve the quality of life for others in the community.

 

Nominations must be submitted by June 24, 2019 using the 2019 ATHENA Award Nomination Form or the online form that can be obtained at www.muskegon.org or grandhavenchamber.org.

 

The award recipients will be announced and honored at the ATHENA on the Lakeshore Award Luncheon on Tuesday, October 1, 2019 at the Spring Lake Country Club. Reservations can be made by visiting www.muskegon.org or by calling the Muskegon Lakeshore Chamber of Commerce at 231.722.3751.

First cruise ship of the season coming to Muskegon

The Victory I cruise ship will be arriving in Muskegon this Thursday, May 23 to kick off the year’s Great Lakes cruise ship season. The 300 ft. cruise ship will be docking at Heritage Landing, arriving in Muskegon around 7 a.m. and departing at 6 p.m. This will be the fourth year that Muskegon has been a port of call for Great Lakes cruise ships.

 

The ship passengers will have the opportunity to explore the Lake Michigan shoreline throughout the day by visiting Muskegon’s historical district, the USS Silversides Submarine Museum, the LST 393.

 

“Hosting the cruise ships in Muskegon is exciting because it brings attention to our deep water harbor. The economic impact of the port has been estimated to be $300 million annually,” said Cindy Larsen, President of the Muskegon Lakeshore Chamber of Commerce. “Thousands of people travel to this community by cruise ship, the high-speed Lake Express Ferry, a sailing yacht, or motor cruiser. Vessels of all sizes and shapes are here to see the beautiful vistas of Muskegon Lake and Lake Michigan.”

 

To find out more about the Port of Muskegon or to see the 2019 cruise ship schedule visit www.www.muskegon.org/cruise-ships .