The Muskegon Lakeshore Chamber takes a long-term view of community and economic development. Inclusiveness and sustainability are core to our mission. The vision is to create a strong and vibrant economy for all.

We Support Our Diverse and Inclusive Membership

The Muskegon Lakeshore Chamber of Commerce understands that community success is directly related to an inclusive environment. We strive to be inclusive and to support the diverse businesses and workforce in our community. Through our community events and member services, we strive to create an atmosphere that is equitable to all.

Minority-Owned Businesses

Nearly 200 chamber members are women, minority, or veteran-owned businesses. These businesses are identified with an icon in our online business directory. Efforts are made to increase minority business participation in all events, award programs, and presentations.

Staff Training

Giving support and creating equity for all through recruitment, training, and development strategies and implement best practices to ensure an inclusive workplace culture. Staff attends routine training offered by the local community and chamber networks, statewide and nationally.

Inclusive Advocacy

Ensure all areas of organizational operations are designed to optimize inclusion. This includes our government advocacy efforts where all businesses are considered in local, state and national affairs.

We Believe in Sustainability

Understanding the three pillars of sustainability, People, Place and Profit, the chamber has been active in environmental responsibility and supports local efforts to protect our natural resources.

Thoughtful Economic Development

We support smart, sustainable economic development in Muskegon County. The chamber was a driving force in the revitalization of downtown Muskegon.

Lead Certified

We demonstrated a serious commitment to sustainability by building a Lead Certified building.  This includes an outdoor rain garden beside the building which captures rainwater from the rooftop.


We have been strong advocated for responsible beautification of public and private property by raising funds, supporting grants, award recognition, and recruiting volunteers for local community efforts.

Clean- up events

The chamber encourages staff and volunteers to organize and participate in the local beach, street, and park clean-up events annually.


Become a member...

Becoming a member is easy! Just fill out a short application and instantly start receiving the more than 30 member benefits.