Over the past 30 years, 1,000+ individuals have participated in this unique program and many have assumed leadership roles in Muskegon County on civic, community, nonprofit and governmental boards and commissions. A selection committee will review all applications, giving special attention to leadership potential from a diverse participant group. For additional information, contact Linden Peterson at the Muskegon Lakeshore Chamber of Commerce at 231-722-3751 or

  • Broaden your understanding of the community and its resources
  • Work more effectively as a leader in the community and in your organization
  • Network to expand your circle of personal and professional relationships
  • Inspire others in your community

Applicants should have an interest in community involvement, a demonstrated commitment to the area and a desire to better understand what makes Muskegon a great place to live, work, play and learn.

Muskegon in Focus brings a diverse group of professionals together in a community-awareness program, committed to enhancing and connecting leaders from business, non-profit and government. A series of memorable experiences where you will learn about the community assets as well as the leaders behind them. Hear the stories of how great projects on the Muskegon Lakeshore came to be.

Service to community starts with understanding your “community as a system,” its strengths and weaknesses, its challenges and opportunities, as well as its past accomplishments in order to become more effective leaders who can impact its future.

Welcome Orientation

THURSDAY, SEPTEMBER 15 | 8:30 AM – 4:00 PM
“A Lifetime Adventure”
A guided bus tour of the northern lakeshore, presented by area leaders with active stops at the Muskegon Luge Adventure Sports Park and Howmet Aerospace.

THURSDAY, SEPTEMBER 29 | 8:30 AM – 4:00 PM
“Clean Water for All”
Tour of Muskegon Resource Recovery and Muskegon Lake cruise on the W.G. Jackson, learn how Muskegon is committed to protecting our environment.

THURSDAY, OCTOBER 6 | 8:30 AM – 1:30 PM
“Downtowns are Important”
Learn about how a small group of people set out to rebuild a vibrant city center.

THURSDAY, OCTOBER 13 | 1:30 PM – 5:30 PM
“It Starts In Your Neighborhood”
A light meal in downtown with neighborhood leaders, followed by an optional community bike tour with Roll-on Muskegon.

THURSDAY, OCTOBER 27 | 8:30 AM – 12:00 PM
“Three Became One”
The story behind the largest ever investment in healthcare, a comprehensive senior services program, and a guided walking tour with the Mayor of Norton Shores.

THURSDAY, NOVEMBER 3 | 8:30 AM – 12:00 PM
“Build It and They Will Come”
Hear from top education leaders on how structured learning is the key to future success. Includes tour of unique and innovative education facilities.

THURSDAY, NOVEMBER 10 | 8:30 AM – 1:30 PM
“Business Matters”
Discussion with key business leaders on the ups and downs of the local economy.