At first, everyone told them they were crazy. You’re going to open a brewery in downtown Muskegon? But no one goes there, they’d say. How are you going to make it?
“When we started building up this taproom, everyone said we were crazy for coming downtown, and I said, ‘No, we believe in this,’” says Michael Brower, who, along with Joel Kamp and Chad Doane, owns Pigeon Hill Brewing Company. “We’d be sitting here at 9 p.m. on a Friday night, building tables and looking out the window, and there was nobody. It was terrifying.