Retail Pop-up Stores Help Entrepreneurs Test Ideas

Downtown Muskegon was slowly revitalizing, years after the failed Muskegon Mall was demolished. But a crucial commercial element was missing.

 

“Retail wasn’t coming downtown as fast as we’d like,” City Clerk Ann Meisch said. “We had plenty of restaurants and breweries, but what we were lacking was retail space. We asked ourselves, what could we do before waiting for a developer to come in?”

 

The answer was pop-up shops, a dozen small buildings where budding retail entrepreneurs could establish temporary businesses that might grow into permanent locations downtown.

 

To continue reading, visit Michigan Retailers Association.