Muskegon Marketing Agency Announces Focus on Serving Manufacturers

Business News |May 17, 2017|3 min read

Muskegon Marketing Agency Announces Focus on Serving Manufacturers


MUSKEGON, MI. – Revel has a rich history of building brands, developing websites, and producing compelling marketing for hundreds of clients in dozens of industries.


“Today, we relaunch Revel as an agency focused on delivering results to manufacturers,” said Revel Partner Jason Piasecki. “Manufacturing has, is, and will continue to drive the U.S. economy. Over the past 20 years, manufacturers have been our single largest category. We make sure our clients are the frontrunners.”


Revel builds strong brands that grow manufacturing businesses by executing marketing strategies that move people to action. Located in Muskegon, Michigan on the shores of Lake Michigan, they have received numerous ADDY Awards for advertising excellence and recognition as one of West Michigan’s Best and Brightest Companies to Work For two years running.


Revel’s strategic, creative, and digital marketing services generate high-quality sales leads, position brands, work to attract talented employees, and develop effective websites for manufacturing businesses.


“Our vision is that Revel will become the top marketing resource for small to midsize manufacturing companies in America. When manufacturers want to grow, their first call will be to Revel,” said Piasecki.


Muskegon, Michigan was home to more millionaires than any other town in America during the lumbering era. World War I and II tank engines that were made in Muskegon furthered its reputation as a foundry town. Today, Muskegon is a global leader in advanced manufacturing and popular Midwest waterfront destination for year-round tourism.


In 2016, manufacturing contributed $2.18 trillion to the U.S. economy. Manufacturing will always be one of the top segments of the economy. The industry continues to face challenges such as offshore competition, talent attraction and recruitment, and the image of manufacturing in general. An effective marketing strategy is one of the keys to overcoming those challenges.


Revel’s manufacturing clients have won awards, garnered media attention, and gained industry praise for their innovative marketing tools.


“We’re not successful unless our clients are successful,” said Revel Partner Andy Maciejewski. “We build strong brands that grow manufacturing businesses by changing the perception of marketing from being a cost center to revenue-producer.”


Revel’s clients range from well-known, global brands like Brunswick and Arconic (formerly Alcoa) to regional leaders like Nichols to niche players like Pacific Floorcare and Dynamic Conveyor.


“As a result of working with Revel, we have seen double-digit growth for consecutive years. Revel has been there every step of the way, and we’ve seen tremendous change because of it,” said Danielle Fields, former Pacific Floorcare Sales & Marketing Manager.


“We work with Revel because they are leading edge and bring us new ideas. They have the resources and knowledge to take us to the next level, which has kept us in front of our competition,” said Renae Hesselink, Nichols Vice President of Sustainability.


The key to delivering results is teaching clients Revel’s proven process to produce effective advertising that moves people to action.


“Built on enduring relationships, Revel’s clients view us as a resource and a partner. We know marketing, we know manufacturing, and we know how to get results,” said Revel Partner Don Kalisz.


Revel’s slogan shows how their commitment to moving manufacturing businesses forward: “We are Revel. We tell the stories that drive American business.” ​For more information, call (231) 727-9778 or visit us at ###