Muskegon Lakeshore Chamber of Commerce and Greater Muskegon Economic Development Announce New Partnership, Launch Joint Marketing Efforts

Business News, Community News |Dec 17, 2020|2 min read

Muskegon, MI – The Muskegon Lakeshore Chamber of Commerce and Greater Muskegon Economic Development, Muskegon Area First’s new DBA, are cobranding their organizations to create a larger impact along the Muskegon Lakeshore. This new partnership comes with new websites, new logos and joint marketing efforts to help attract new talent and business development to the community.

“It was time to update our name to better identify our mission and the geographic area we serve,” said Jim Edmonson, president/CEO of Greater Muskegon Economic Development. “As the lead economic development group for this region, we work with many businesses and communities that are located outside Muskegon County but are still considered part of greater Muskegon. We also feel that including ‘economic development’ in our name makes it easier for people who need our services to find us.”

Edmonson cites the fact that his office manages West Michigan’s 13-county Procurement Technical Assistance Center (PTAC) as an example of how the agency’s reach extends well beyond county lines. GMED also manages the West Michigan Food Processing Association (WMFPA), which encompasses a 5-county area.

The missions of the two organizations will remain the same. Greater Muskegon Economic Development will offer support and coordination services for area business attraction, retention and expansion. The Muskegon Lakeshore Chamber of Commerce will work to sustain an environment for business success through community leadership, promotion, business advocacy and member services.

The rebranding provides the Muskegon Lakeshore Chamber of Commerce with a fresh new look and a logo that complements Greater Muskegon Economic Development.

“The two organizations have always worked in tandem,” said Cindy Larsen, president of the Muskegon Lakeshore Chamber of Commerce. “Now it will be clear to the business community that the chamber is working in partnership to support economic development efforts.”

The two organizations’ websites, (Greater Muskegon Economic Development) and (Muskegon Lakeshore Chamber of Commerce) are now live. They were developed by Envigor in partnership with each other and were designed to give users a common online front door to both sites. Both organizations’ logos were designed by Revel.