Muskegon joins pop-up shop craze

(Watch for this story Monday morning on WZZM TV 13) The city of Muskegon is thinking inside the box — one measuring between 90 and 150 square feet — to inject a retail presence in the downtown.

Construction is underway on a cluster of nine or 10 pop-up shops, or chalets, to house small retail outlets on Western Avenue between First and Second streets. Retailers will be able to rent one of the colorful structures from May through October, starting at $1,125 for a 90-square-foot chalet and going up to $1,875 for the 150-square-foot option.


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