Heroes United: Parade and Concert to Celebrate Veterans and United Way of the Lakeshore

Community News |Oct 21, 2021|3 min read

MUSKEGON, MI – Heroes United is a special event as part of United Way of the Lakeshore’s season of caring and their annual campaign. This year, they are paying special tribute to heroes. For the tribute the Budweiser Clydesdales & Local Veteran Community Groups will participate in the parade.


“Heroes United is a celebration of veterans,” says UWL President & CEO, Christine Robere. “It is also a celebration of United Way. This special event is a thank you to people that have been heroes in serving this community and our veterans who have served this country. There will be two parades. The first will be held November 10th in Downtown Fremont, and the second parade will be held November 11th in downtown Muskegon.  Our hope is that everyone will feel welcome to view the parade and honor the parade participants. Following the Muskegon veteran’s parade, we will also hold a concert at Mercy Health arena.”


Groups that would like to participate in the parade should contact Volunteer & Event Assistant, Emma Coppock, emma@unitedwaylakeshore.org. Or visit the United Way of the Lakeshore website: https://www.unitedwaylakeshore.org/heroesunited. Please submit requests to participate in the parade no later than Tuesday 10/26/21.


The Fremont Heroes Tribute Parade will occur Wednesday, November 10th beginning at 4 PM. The parade route will begin on S. Stewart Avenue, turn down Main Street, and end at the Veterans Memorial Park where food trucks, snacks, and refreshments will be available.


The Muskegon Heroes Tribute Parade will occur on Veteran’s Day, Thursday, November 11th at 4 PM. Budweiser Clydesdales and local veteran community groups will parade downtown Muskegon on Western Ave.


The Celebration Concert, featuring the bands Westside Soul Surfers and Brena, will begin at 6 PM. Veterans, first responders, military families and United Way of the Lakeshore current and new Everyday Heroes Donors ($1/day = $365/year) will receive free wristbands for their households. You must have a promotional code to receive your wristband. If you need a code, call the United Way of the Lakeshore office at 231-722-3134. Remaining tickets will be available at the door for a donation.


“This celebration is a very special event at the mid-point of United Way of the Lakeshore’s annual campaign. As part of our season of caring, we make it a priority to show our community that there are wonderful ways to participate as volunteers and/or as donors. We hope the community will join us in celebrating all our heroes.”