Betten Baker Honda Earns Its Sixth Straight Coveted President’s Award from Honda

Business News |Feb 14, 2018|2 min read

Muskegon, MI – Betten Baker Honda has earned the prestigious President’s award by American Honda Motor co., Inc, for the sixth year in a row. The award recognizes dealerships for excellence in sales performance, sales experience, service performance and business operations.


“The Honda President’s Award recognizes dealers who honor their relationship with our customer by achieving excellence throughout their sales and service operations, and Betten Baker Honda does just that,” said Henio Arcangeli, Jr., senior vice president of the Automobile Division for American Honda. “In taking Care of its customers Betten Baker Honda has set the standard for other dealership across the country to follow.”


“Receiving the award is a true honor, but for us to receive this award six years in a row is amazing. It is a true testament to our team’s efforts, from the front of the dealership to the back,” said Joe Grimm, General Manger of Betten Baker Honda & Hyundai. “Our whole team has really bought in, and we set a goal each year to earn this award, while providing customers the best experience possible. We are always working on creating customers for life, not just for one vehicle.”


In order to qualify for the President’s Award, a dealership must meet all award criteria and fully achieve its new-vehicle sale objective. For earning the President’s award Betten Baker Honda will receive a trophy, recognition materials to display in the dealership showroom and promotional recognition in an advertisement by American Honda Motors Co., INC.


Betten Baker Honda is one of 14 growing dealerships in the Betten Baker dealer group. They are a leader in automotive sales as they continue to grow their footprint in many Michigan communities. Their progressive attitude and actions in the community allows them to remain a strong Michigan employer, community partner, and also helps them remain successful in the future by exceeding the needs and expectations of today’s consumers.