A community’s flight: Growing ‘Watch Muskegon’ campaign is telling—and creating—the story of an evolving county

When Andrew Price, now the president of the McKenzie-Price Insurance Agency, returned to Muskegon after college, he was “coming back to the giant sandpit that was the downtown.”

 

The Muskegon Mall had been torn down, leaving in its wake abandoned buildings and a nonexistent street system where the vast indoor shopping complex once covered eight downtown blocks. You could, quite literally, see tumbleweeds making their way down Western Avenue.

 

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