ENCINITAS, CA – Each year, the Standup for the Cure (SUFTC) live events attract thousands of participants nationwide in support of the mission to build community, promote an active, healthy lifestyle, and save lives through early breast cancer detection, treatment, and education. However, the three main fundraising events for the year were canceled due to the concerns of COVID-19. Despite the disruptions and challenges brought on with the virus, it did not stop the community from participating in a virtual SUFTC event, nor keep anyone from supporting the mission.
This year, the 2020 Virtual SUFTC offered participants an event where there were no rules, no boundaries – Just fun, camaraderie, connection, and a desire to put an end to breast cancer. Participants were encouraged to “Stand up their way” by practicing yoga, paddling (canoe, kayak, SUP, paddleboard), dancing, hiking, running, CrossFit, Pilates, or other wellness activities to raise money for our local breast cancer clinic and national research program beneficiaries. The support was overwhelming.
During the 3-day event from August 28-31, over 1,200 participants, donors, and sponsors from 38 states and 8 countries united to show their support for our mission to put an end to breast cancer. Through promoting on Facebook, Instagram, Twitter, and LinkedIn, participants were able to join a worldwide group of SUFTC supporters by using the hashtags #2020VirtualSUFTC, #SUFTC, and #KeepStandupAfloat. Thousands of people stepped up to support SUFTC’s mission to promote a healthy lifestyle, save lives through early breast cancer detection, treatment, and education, and to help raise money to put an end to breast cancer. Despite this year’s challenges, Standup for the Cure raised over $65,000!
“Resiliency, Compassion, Empathy and Community are a few words that come to mind when reflecting upon this past weekend’s “Virtual Standup for the Cure”. I’m blown away by the response from our partners, long time supporters and brand new participants from across the country. The connections we developed and the stories and memories shared are a testament to our continued mission. I couldn’t be happier knowing we can head into 2021 with renewed energy and strong support.” Stated Dan Van Dyck, Executive Director
Fundraising will remain active until October 31, 2020, in efforts to promote even more awareness for breast cancer during October for Breast Cancer Awareness Month. To donate or create a fundraising team, visit https://www.suftc.org/standup-virtual.
About Standup for the Cure
Standup for the Cure is a nonprofit, 501c3 formed for the express purpose of raising funds and awareness for early breast cancer detection while building a compassionate, supportive community. Founded in 2011, Standup for the Cure is fully supported by generous donations from their presenting and title partners and a host of vendors and volunteers who take part each year. Standup for the Cure has over one million dollars for support of local breast cancer programs and leading-edge research. Learn more about Standup for the Cure at suftc.org.