Muskegon Lakeshore launches new talent recruitment strategy

Chamber Blog |Jun 14, 2019|2 min read

The Muskegon Lakeshore Chamber of Commerce is taking a new approach in attracting people to the Muskegon Lakeshore Area. The Muskegon Lakeshore Chamber of Commerce has partnered with to provide a platform for nationwide talent recruitment. This program includes promotion of the community through a high-quality magazine, a digital magazine and an online presence.


Twenty-eight local organizations helped sponsor this project including local governments, employers and realtors. Anyone who wants to market and promote the local community to newcomers, visitors and relocating businesses can access this publication at


“Having a national presence online is a critical component for talent attraction these days,” said Cindy Larsen, President of the Muskegon Lakeshore Chamber.  “We were thrilled to see this many players come together to promote our community.”


The easy to share and up to date content helps promote attractions, restaurants, and amenities in the area to encourage investments, talent recruitment, and relocation to the lakeshore communities.


Recruiting and retaining new talent to the Muskegon Lakeshore Area is a priority for the Muskegon Lakeshore Chamber of Commerce. The magazine is free to chamber members and is available at the Muskegon Lakeshore Chamber of Commerce Welcome Center and throughout Muskegon County at restaurants, hotels, shops and other locations.