Doug Rothwell’s message Friday morning to Muskegon Lakeshore Chamber of Commerce members was one of exploitation.
The President of Business Leaders for Michigan updated local business leaders with the business roundtable’s Michigan Turnaround Plan and offered a vision of a New Michigan.
One of the conclusions of the organization of 80 of Michigan’s leading corporations representing 25 percent of all jobs in the state is that Top 10 states are those that “leverage its assets” to create economic growth. Michigan has six distinctive assets or advantages that need to be leveraged -- or exploited -- to the state’s benefit.
Rothwell – the former head of the Michigan Economic Development Corp. and former General Motors vice president – said that if each of the six areas are leveraged some 500,000 jobs could be created in the coming years. Those advantages range from natural resources to leadership in automotive manufacturing and life sciences, he said.
“This is what a new Michigan can look like,” Rothwell told the chamber breakfast audience at the Holiday Inn Muskegon Harbor. “Share it. Talk it up. Drive it home.”
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