We welcome and encourage the use of our logo on Chamber member websites and promotional materials. There are a few guidelines to follow to ensure maximum benefit for your business and the Chamber. In addition to the Chamber logo ready for download below, you will also see a short section outlining Chamber logo guidelines.
For all other uses of our logo we request that you contact us and let us know how you intend to use it. We will work with you to ensure that the end use is appropriate for both your company and the Chamber.
Thanks again for your interest in expanding the Chamber's visibility and your continued support of the Muskegon Lakeshore Chamber of Commerce.
Download the logo below by right-clicking and selecting 'save'.
Muskegon Lakeshore Chamber of Commerce Logo
On June 28th, 2011, The Board of Directors announced that the name of the organization was changing to the Muskegon Lakeshore Chamber of Commerce, highlighting the area's greatest asset - It's water and access to waterfront property. Muskegon County has 27 miles of Lake Michigan waterfront, 27 inland lakes and more than 400 miles of rivers. Click here to learn more about the waterways of Muskegon County. Click here to read the press announcement.
The logo remained a look similar to the logo of the Muskegon Area Chamber of Commerce. The difference is in the name and colors. The logo embodies Muskegon's current and future growth while positioning the Chamber at the heart of Muskegon's success. The design also shows a progressive, a revolving movement, symbolizing the Chamber's constant efforts to improve the way it does business as well as its efforts to improve Muskegon as a whole. This logo has also been said (by members) to reflect water, movement, energy, innovation, and regionalism. The reason for the subtle logo change, was because despite the name change, the mission and vision of the Chamber, remain the same. The colors however, were altered to truly encompass the lakeshore.
When it comes down to the core strategy, Chamber members ultimately join for one reason– they want their business to succeed. This brand has an approachable feel and says on one level that the Chamber appreciates its members. It also says that thanks in part to the Chamber's efforts, my business will appreciate in value. This line is a call to action, asking each member to truly appreciate every customer they have.
We strongly encourage use of our logo on all of our member's websites. When using the logo on your website, please copy and save the logo above, do not use our black and white logo, or reversed logo when displaying on your site. We recommend that you display the logo in the following way:
Proud Member of:
By stating that you are a proud member of the Chamber, it lets the community know that you support all that the Chamber embodies as well provide a high quality product or service and an ethical method of conducting business.