MUSKEGON AREA CHAMBER OF COMMERCE LOGO
We welcome the use of our logo on member website and promotional materials. There are a few guidelines to follow so as to ensure maximum benefit for your business and the Chamber as well. In addition to the Chamber logo ready for download below, you will also see a one page document outlining Chamber logo guidelines.

Download the logo below by right-clicking and selecting 'save'.

For all other uses of our logo we request that you contact us and let us know how you intend to use it. We will work with you to ensure that the end use is appropriate for both your company and the Chamber.

Thanks again for your interest in expanding the Chamber's visibility and your continued support for the Muskegon Area Chamber of Commerce.
Attachments

Muskegon Area Chamber of Commerce Identity Standards
Muskegon Area Chamber of Commerce Logo

*Contact us if you are in need of the Muskegon Area Chamber of Commerce logo in a different format.


BRAND STRATEGY: "APPRECIATE YOUR BUSINESS"
When it comes down to the core strategy. Chamber members ultimately join for one reason– they want their business to succeed. This brand has an approachable feel and says on one level that the Chamber appreciates its members. It also says that thanks in part to the Chamber’s efforts, my business will appreciate in value. This line is a call to action, asking each member to truly appreciate every customer they have.

LOGO DESIGN STRATEGY:
We need to sell the fact that Muskegon is not just a place to visit, but a place that is growing. It’s a place to do business. We also need to sell the fact that there’s more to do in Muskegon than just the lake. As a business owner, one will need more than the lakeshore for their business to succeed. Ultimately, we need good, clear communication. Business owners need to communicate with their clients and they need a Chamber that reaches out– to communicate in all directions– to inspire, educate, and support member business efforts. The new logo embodies this concept of communication. It also symbolizes Muskegon’s current and future growth while positioning the Chamber at the heart of Muskegon’s success. The design also shows a progression– a revolving movement– symbolizing the Chamber’s constant efforts to
improve the way it does business as well as its efforts to improve Muskegon as a whole. This new logo has also been said (by members) to reflect water, movement, energy, innovation, and regionalism.