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"The Chamber of Commerce is the center of communication. It works to bring visitors and investors to our area and help the local hospitality. The potential in Muskegon brings great opportunities."
- Gamal Elkhouly
Holiday Inn Muskegon Harbor

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Coastline E-News

May 2010

 

Learning together; growing together

Your Chamber is working to make Muskegon the best place to live, work and play by supporting and developing programs like the “Muskegon Promise Zone” and “Muskegon Opportunity.” These programs are important because an educated workforce is crucial to creating good paying jobs, helping companies grow and attracting new investment to the area.
 
The State of Michigan has designated Muskegon County as a "Promise Zone,” which means we have a structure in place to legally raise money so all children who live here can receive two years of higher education. The money is not available yet, but community leaders are committed to making this happen.
 
Meanwhile, Muskegon Opportunity prepares children to be successful in higher education programs. Research suggests a lack of money is not the main reason many children don’t pursue higher education. The bigger issue is preparation.  Children and adults need the knowledge, skills and motivation to survive the educational challenges they face in today's fast-paced environment. To understand how this works, to volunteer or to become a mentor go to www.muskegonopportunity.org

Both of these programs are committed to  working in unison for the community in an effort to build the workforce needed to sustain this region in the new economy.
 
Chamber benefits: It pays to be a member

The Chamber launched an exclusive member benefit program earlier this month that will save members money on office supplies, janitorial items, furniture and facilities products.

The Smart Solutions Office Supply Program, a Chamber partnership with Integrity Business Solutions of Muskegon, offers deep discounts on high-demand products. The program covers everyday needs like pencils and pens to big-ticket items like printers and office chairs.

Dawn Johnson, vice president of member services, said the partnership with Integrity Business Solutions is just one of the ways it pays to be a member.

“Part of our mission at the Chamber is to helpour members save money and increase revenues,” Johnson said. “We are excited to offer this benefit along with many others.”

The program is easy to use. to sign up, call 231-799-9799.

Attack on Unpaid Internships  

Internships have become a major focus of educational development plans and in many cases, have become a necessary requirement to graduate from college.

Students and employers benefit from the internship experience. By gaining valuable real world work experience, developing professional interpersonal skills and being exposed to different career opportunities, employers often find individuals with internship experience an attractive hiring choice.

Because internships are so important to the development of a quality workforce, it is imperative that businesses and for-profit organizations know the rules of unpaid internships are changing. 

The Department of Labor recently issued guidelines promoting an aggressive stance against unpaid internships. In the past year, unemployment among workers ages 20 to 24 has skyrocketed to 16 percent. In many cases, the best alternative to unemployment is an unpaid internship. For-profit employers who utilize talent from this pool need to be careful not to break the law. Non-profits are not under the same restrictions as for-profit employers.

The U.S. Department of Labor Wage and Hour Division has developed a six-point test for evaluating whether an individual constitutes a “trainee” (intern) for the purposes of the Fair Labor Standards Act.

Click here to learn about the six-point test

Creating an Entrepreneur Driven Community

The Muskegon Area Chamber of Commerce is creating a new environment that supports Muskegon as the location of choice for entrepreneurial business activity. The creation of a culture that encourages and rewards entrepreneurial activity places the economic future of this community in our own hands.  Understanding this,  the Chamber launched a comprehensive “Entrepreneur Driven Community” initiative earlier this year aimed at doing just that.

At the heart of the program is a dedicated group of volunteers known as the E-Coordinating Council. The council is a collection of prominent community and business leaders  working to create a culture that encourages entrepreneurial success.

E-Coordinating Council member Bill Lowry said the committee has several goals, including creating a culture where entrepreneurialism is embraced as a “viable economic development strategy and a desired employment choice.”

Current members include: The Muskegon Area Chamber of Commerce, Muskegon Area First, Michigan Small Business Technology & Development Center (MI-SBTDC), Senior Corp of Retired Executives (SCORE), The Starting Block, Baker College, Muskegon Community College, Muskegon Heights Downtown Development Authority and the Muskegon Inventors Network. Other appropriate organizations are being invited to participate as the work continues.

These members are meeting on a regular basis to develop a marketing and community engagement strategy to involve all stakeholders in this initiative.  Be on the lookout for more information to come.

Upcoming Events

Summer Celebration
“Chamber Chalet Nights”
Dates: June 24, 25, July 2
ZZ Top, Emerson Drive &
B 52s.
Cost: $100 per four tickets

Chamber Classic
Golf Outing
Date: 8/26/10
Shotgun: 11:30am
Oakridge Golf Club
RSVP your foursome today!
 

 


Coastline E-News
April 2010

Chamber promotes members 
with new digital magazine 
 
The Muskegon Area Chamber of Commerce continues to search for innovative ways to promote its members and the community – the organization hit the jackpot April 13, 2010, with the launch of a digital magazine and companion printed edition. 
 
Living on the Lakeshore has been a popular business directory and community profile publication for years – but this year, the Chamber introduces it in a digital magazine format. A link to the digital magazine can be found at the Chamber’s website, www.muskegon.org. 
 
The Muskegon Chamber is one of the first chambers in the midwest to take advantage of this cutting-edge technology to promote members and the community. 
 
"This new technology gives our members exposure to a wider audience," said Dawn Johnson, the Chamber's vice president of membership. "All the businesses in this directory are Chamber members; this publication serves as yet another tool to help consumers buy local." 
 
Living on the Lakeshore is packed with useful business and community information; it places a positive spotlight on Muskegon area businesses, tourist destinations, service providers and other attractions. This publication is a comprehensive collection of everything Muskegon has to offer and is perfect to use when attracting business and individuals to the area. 
 
The digital magazine features flip-page technology that can be viewed on a computer screen as an exact replica of the print edition. It is a web-based publication, so no downloads are required. 
 
Meanwhile, a video of Chamber President Cindy Larsen explaining the ins-and-outs of the publication can be viewed on the Chamber's Facebook
 
 
Providing answers to help businesses
adapt to statewide smoking ban 
 
As the May 1, 2010, deadline approaches for businesses to comply with a new statewide smoking ban for public places – including restaurants and bars – the Muskegon Area Chamber of Commerce is here to help. The Chamber has interviewed a member service organization that voluntarily adopted smoke-free policies four years ago. 
 
Sharing the experiences of the Muskegon Vikings Lodge, 3123 Lakeshore Drive, can help businesses preparing to deal with the ban. Wayne Degner serves as vice chief of the Muskegon Vikings Lodge. 
 
Q: What was the reaction of your membership when your organization decided to go smoke-free?
 
Wayne: There was a doom-and-gloom forecast that this place would shut down within six months with an indoor smoking ban in place. We allowed smoking on our deck and most smokers settled in with that. And many of the members who left were back within a few months. Today, we have a long waiting list of people wanting to become members. 
 
Q: What were the challenges of going smoke-free?
 
Wayne: Everyone’s concern was not letting the divide between smokers and nonsmokers get in the way of the brotherhood and sisterhood here. It was an emotional issue and there was a lot of healing that took place. 
 
Q: Do you have advice for businesses and organizations about to go smoke-free?
 
Wayne: They all have an advantage that we didn’t have. When the state ban happens, there will be no place for smokers to go as an alternative. If you want to go out in a social setting, you have to accept it… it’s the law. Some smokers are bitter about that, but they’ll get over it in my opinion. 
 
For information about the smoking ban, visit the Public Health-Muskegon County website. “No Smoking” window decals are available free of charge at the Chamber office. 
 
Marketing through the Chamber: 
It’s effective and inexpensive 
 
One of the best ways to take advantage of your Chamber membership is marketing through the Chamber. The Chamber offers free and affordable marketing opportunities that take your message directly to our 1,200 member businesses. From large companies with 2,500 employees to hundreds of small businesses, marketing through the chamber is an effective tool for members. 
 
Free marketing opportunities include “member news” announcements and the community calendar on the Chamber’s website, brochures in our Welcome Center and online coupon advertising. 
 
Affordable marketing opportunities include banner advertisements on the Chamber’s website, sponsorships for our podcast and ads in our Living on the Lakeshore, Muskegon County Visitor’s Guide and Women- & Minority-Owned Business Directory. The Chamber also offers a celebration kit and other promotional services. 
 
Contact Marketing Director Pat Ackerberg at packerberg@muskegon.org or 231-724-3182 for information. 

Have you checked out 
the Chamber’s Facebook lately? 
 
If you haven’t checked out the Chamber’s Facebook lately, you’re missing out. The Chamber has expanded the depth of content offered on its Facebook, including video interviews with newsmakers, updates on business-related legislation and press releases on issues that impact the business community. 
 
Chad Lerch, the Chamber’s new communications coordinator, is using his 13 years’ experience as a professional journalist to capture meaningful vignettes from the business community and sharing them in creative and fun ways. 
 
The Chamber encourages its members to use our Facebook to spread positive news about what’s happening at your company. 
 
Becoming a fan of the Chamber’s Facebook is easy. Just click this link to be taken to our Facebook page; once you’re on our page, click the “become a fan” link on the top of the page. 
 
 
Muskegon “hooks” Michigan 
Port Collaborative Spring Summit 
 
The Michigan Port Collaborative, a coalition of Michigan waterfront communities will be taking place in Muskegon at the Holiday Inn – Muskegon Harbor on Thursday May 20 and Friday May 21, 2010.  The Collaborative is anticipating approximately 200 representatives of the more 90 port communities throughout Michigan to attend, thanks to growing support and interest.  
 
“The Muskegon community is honored to host this Spring Summit,” said Janessa Stroud, Vice President of Government Affairs for the Muskegon Chamber of Commerce.  “Muskegon’s economic vitality has always been tied to our working port. We are excited to showcase where we’ve been, where we’re going and the role our port will play in creating jobs for the future.” 
 
At its Fall 2009 Summit, the Michigan Port Collaborative unanimously agreed to legally incorporate itself as a non-profit organization, an effort that is ongoing.  In May, the Collaborative will continue to develop its state and federal policy agenda and identify funding opportunities and policy initiatives for commercial shipping, tourism, recreation, alternative energy and environmental restoration.  The Summit will provide participants the opportunity to explore the Muskegon port through excursions, workshops and networking.  
 
According to Felicia Fairchild, Executive Director, Saugatuck-Douglas Convention & Visitors Bureau, “This partnership among ports will add another dimension to the State's tourism mix by highlighting its most important assets … Michigan's shoreline and its diverse port communities and harbor towns.”  She added, “The synergy of all these ports working together will most certainly strengthen us all and produce very positive results in Lansing and Washington, D.C.” 
 
Representatives of Michigan’s two U.S. Senators Carl Levin and Debbie Stabenow will update attendees regarding federal policy and funding issues that are currently impacting port communities statewide.  Also, the Muskegon Area Chamber of Commerce will host a joint Business for Breakfast with the Collaborative that will feature a keynote address by Ken Szallai, President of Lake Express, a company that provides high-speed ferry service between Muskegon and Milwaukee, Wisconsin.  
 
The Muskegon community is encouraged to attend. For more information at the Chamber’s website, search keyword “port.”


Chamber E-News

March 2010

 

Young Entrepreneurs with Big Dreams

Video game enthusiasts Dion Ferrier and Chad Townsend share a dream of launching a gaming bar in Muskegon. Not familiar with the concept? A dozen or so televisions would be connected to X-box and PS-3 consoles with patrons paying an entrance fee to hang out and play the latest video games with friends. The owners would sell energy drinks and soda in what they describe as a “comfortable gaming environment.”

It’s an impressive plan for an adult. But Dion and Chad aren’t even out of high school. They are one of five teams competing for the Young Entrepreneur Award.

The Chamber’s Entrepreneur Advisory Council, in partnership with the Career Tech Center, created the Young Entrepreneur Award as a way to encourage high school students to turn their passions into potential businesses. The teams recently presented their business plans to a review committee; the first Young Entrepreneur Award winner will be announced March 18 at the Chamber’s Entrepreneur Award Luncheon at the Muskegon Country Club.

The students and business names are: Dion Ferrier and Chad Townsend, The Lag Beast; Matt Tarte and Codey Morey, TMT Accounting; Savanna Bankhead, Community Church News; Blake Whittington, Your College Recruiting; and Dequarius White, Dequarius Jewelry.

Each team received training through the SCORE program where retired entrepreneurs volunteer their time to give counseling to help develop business plans. The winner will receive $250 scholarships from Comerica Bank and West Michigan Power Cleaning and a scholarship from Baker College.

“All of the students are incredibly talented, we are proud of all of them,” said Dawn Johnson, the Chamber’s vice president of member services. “The students were well-prepared for their presentations. They did an amazing job.”


Chamber Members Get $71,665 in Cash Back

The Muskegon Area Chamber of Commerce is proud to announce 57 chamber members have earned over $71,665 in dividends through the Accident Fund Insurance Company of America workers compensation group program.

Since the Muskegon Area Chamber of Commerce is a designated group, our members receive 5 percent up-front savings on Accident Fund workers compensation insurance rates.  Plus, when the group performs well, participating chamber members are eligible for dividends. 

"It’s a fact – safety pays. A safe work environment is not only great for employees, it’s great for the bottom line," says Theresa Ross, Accident Fund’s group program specialist.  “We’re proud to be able to present the Chamber with this dividend for members in the program.”

Accident Fund’s loss prevention consultants work with policyholders on safe work practices and teach employee safety training. The company also offers an online "tool box" where policyholders can link to federal and state workplace safety websites.


Tough Times… Tough Decisions

 
Just as you are tightening your belts, so is your chamber. Jamie Burmeister, our staff accountant, has been working diligently to find ways to save money in our operational costs. She has revisited every vender contract and reviewed all bills with a fine tooth comb. Her efforts are paying off.

So far she has come up with saving of about $350 per month. We found phone lines that were no longer needed due to technology upgrades; new banking products with lower service fees; changed the terms of some of our office maintenance contracts; and identified lower cost office supplies. 

We want to thank all of our member venders and suppliers for helping us find these savings. Your support is helping us to become a stronger chamber. Any savings we find is put right back into member promotion, training programs and business services.
 

 

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